Project Description

The maker of Chi Cake, an authentic-tasting vegan alternative to cheesecake, needed a clean, modern logo and packaging to convey the product’s gourmet vegan quality and justify its premium price. He originally wanted me to work with an amateur photo, but I convinced him that clean and understated professional photography was the key to capturing the product’s vital essence. Once photos were taken, some retouching was done to make the cake the stand-out star. A classy logo completed the new look.