Project Description

CATNIP DONE RIGHT!

The all-natural catnip treat

Kitty Kush is new catnip that’s bringing fun back to treat time.  When you buy natural feline treats, you want only the best for your family’s kitty. Kitty Kush’s innovative built-in grinder bottle lets you effortlessly sprinkle a little love on your cat’s favourite toy or scratching post.

Katalyst Kreative was brought into this project by Creative Union, a marketing firm, whose client wanted upscale but appealing packaging to target busy cat owners and their friends. The grinder concept made for a convenient way to give cats a treat. The name Kitty Kush is an understated allusion to Kush, a variety of marijuana. Katalyst created a dancing cartoon cat mascot to make things fun for the pet owner and anthropomorphise the fun that the cat would have.

• Logo, cat mascot cartoon, packaging

• Blogger’s convention takeaway card

• Sales sheet

• Point of purchase display