Project Description

Award winning XFour Craft Vodka, a Richmond B.C. vodka distiller, recognized that when moving into craft coolers from stronger spirits, they needed to adjust their look to appeal to a different and younger demographic.

Our wheelbarrow design was the most popular concept when tested with the target market of primarily millennial females. This honest vintage look resonated with other market segments as well, because it proclaims that these delicious high quality vodka coolers, unlike the mass majority of artificially flavoured coolers, are handcrafted with real lemons and other ingredients.